RIEDEL was founded in 1756 and successfully developed functional wine glasses in 1958. It is renowned worldwide for its innovative functional wine and spirit crystal glassware. RIEDEL wine glasses have become the standard equipment on the tables and wine tables of wine connoisseurs, hotel professionals, and high-end consumers around the world. RIEDEL wine glasses can be seen in major tourist and food destinations and brand specialty stores around the world. 

RIEDEL was the first company in history to propose that "the shape of the vessel affects the taste of the drink", and its innovative concept has sparked a new trend in wine glass design. Since 2013, RIEDEL has led the new era with innovation, applying the basic knowledge theory that emphasizes the functionality of wine glasses to the design of non-alcoholic beverage vessels. RIEDEL has reached a cross-border brand collaboration with The Coca-Cola Company and received support from experts in Atlanta, USA. Through numerous tasting tests and exquisite unique designs, RIEDEL has created a specific cup shape that can present the classic taste of Coca-Cola, bringing a new sensory experience of unique flavor to the globally popular beverage. In addition, RIEDEL has also made its first attempt to design a drinking cup for hot beverages and, with the expert opinions from Nespresso authorities in Lausanne, Switzerland, has jointly developed a mechanism process for espresso cups, ingeniously presenting the flavor of premium coffee and making the tasting experience of rich coffee more enjoyable.